The wait is over: the festival season begins! And JACK DANIEL'S is there when exciting newcomers and big headliners give each other the microphone in a few hundred rural square meters. Not without reason: JACK's Hometown, a small town called Lynchburg in Tennessee, has only a few hundred inhabitants, just one traffic light and is therefore not much larger than a festival area. Nevertheless, every drop of JACK DANIEL'S Tennessee Whiskey is made here, in JACK's only distillery in the world.
And this year, Jack fans can experience for themselves how this has been done for over 150 years:
- “Rock im Park” in Nuremberg: June 7th – 9th, 2019
- “Hurricane” in Scheeßel: June 21 – 23, 2019
- “MS Dockville” in Hamburg: August 16 – 18, 2019
You can go straight on a distillery tour to Lynchburg using VR glasses. Stacking wooden ricks, building barrels and filtering through charcoal are also on offer. Anyone who gets involved and gets the barrels rolling can win the popular JACK DANIEL'S festival items: T-shirts, caps, bags, fanny packs, drinking bottles, sunglasses and much more.
EVERY DAY WE MAKE IT, WE'LL MAKE IT THE BEST WE CAN.
JACK DANIEL'S connection to music is as legendary as his way of making it. Jack Daniel himself cultivated this connection when he founded the Silver Cornet Band in 1892. He believes there are exactly two things that bring people together: good music and good whiskey.
Even today, every drop of JACK DANIEL'S is produced in the same way and only in one place: the distillery in Lynchburg, Tennessee. Made from the pure, iron-free water of our own cave spring, the whiskey is then filtered drop by drop through a three-meter-thick layer of sugar maple charcoal and stored in home-made, toasted and flamed American white oak barrels. All of this gives JACK DANIEL'S Tennessee Whiskey its unmistakable taste and sweet, mild note.
A JACK is only ripe when the master distiller and his tasting team say it is ripe: today, as then, a JACK DANIEL'S is judged according to the same criteria. By his appearance. According to its aroma. And of course to his taste.
Cheers and keep on rocking!
©2019 Jack Daniel's. Jack Daniel's, Old No. 7 and Lynchburg Lemonade are registered trademarks. All rights reserved.
