From street slapstick to YouTube hit
They jumped off roofs, stole grandmas' swimming aids, had the French exchange student read Harry Potter to them, recorded everything on video and posted it on the Internet. In the Franconian provincial town of Hilpoltstein, the guys from Y-Titty came up with pretty much everything that was somehow crazy. But make money with it? They didn't even think they were that crazy.
Today, seven years later, they are the most successful German channel on YouTube with 1.7 million subscribers and 365 million views. The three protagonists Philipp Laude (Phil), Matthias Roll (TC) and Oğuz Yılmaz (OG) can now live on the money that the advertising brings in. None of them are older than 22 years. They achieved their breakthrough when they parodied the Twilight saga and a song by Rihanna and Eminem in the summer of 2009. In 2009 they became an advertising partner of YouTube. They made sketches, street comedy, real-life computer games and placed songs like “The Last Summer” in the charts. What started as a hobby turned into a full-time job. They have now moved to Cologne, shoot two clips a week for their main channel and almost daily videos for “Die Jungs”, their second channel. You have your own management and are a member of Mediakraft Networks, Germany's largest YouTube network. In the future, they will continue to rely primarily on YouTube and social networks: “The Internet will be the new television – and will grow together with the old television,” predicted Philipp Laude in the “Bonner General-Anzeiger”. “What television can do, the Internet can still do
much more."
Image: Peter Keiler
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From street slapstick to YouTube hit They jumped from roofs, stole grandmas' swimming aids, had the French exchange student read Harry Potter to them, recorded everything on video and posted it on the Internet. In the Franconian provincial town of Hilpoltstein, the guys from Y-Titty came up with pretty much everything that was somehow crazy. But make money with it?