Advertising generally has a bad reputation and quite a few people feel annoyed by it. Because she “cheats” her way into the Instagram feed, interrupts the flow of reading or supposedly “spoils” the environment. But let's be honest: How would we find out about new products or special offers if they weren't advertised? How else would the information that company XY currently has jobs available come to us? How would we know what an employer stands for if it didn't present itself publicly? Advertising offers a win-win situation, especially in the higher education sector : advertisers can easily convey their message to a very specific target group - and students benefit from this in a variety of ways in their everyday study life and on their way into professional life .
1. University advertising makes universities better
Since 1996, the law has allowed the campus to be used as advertising space. Posters and digital screens in hallways and lecture halls, cafeteria napkins printed with the company logo and displays with flyers and magazines have since become common practice at German universities. Of course, this brings money into the universities' coffers and thus also benefits the students: university sports are sponsored, scholarships are financed, and the technical equipment can be improved.
2. University advertising makes learning easier
In recent years, many offers have been created to support learning. And many of them are completely free for students because companies, institutions and brand manufacturers finance them through university advertising. These include learning scripts that are printed and delivered to your home for free. Or learning videos that professionally prepare you for the next exam in almost every course of study. The advertisements and clips installed here are not scattered randomly, but are based, for example, on the user's study programs. In this way, the mechanical engineering student and the mechanical engineering company find each other more quickly.
3. University advertising helps you save
Promotional activities take place on campus regularly, especially at the start of the semester. Advertising materials such as the CAMPUS bag , which can also be delivered to your own four walls, not only provide information about career entry opportunities, but also offer plenty of product samples and point out savings and discount offers that are aimed solely at students .
4. University advertising funds good reading material
There is no university without its own student magazine or the display of nationwide university magazines. Whether as reading material between two lectures or at home in the shared apartment - they provide information about university life, give tips for successful studies, show career paths and introduce interesting employers. Almost all of them are free thanks to advertising.
5. University advertising helps with career planning
Companies and institutions repeatedly advertise themselves and their job offers for students and graduates live. On special career days, students can get in touch with possible future employers directly on campus, ask HR managers questions and get inspiration for starting their careers.
