The jury of the German Prize for Business Communication selected 35 communication concepts and campaigns from companies and agencies as finalists from numerous submissions. They will compete against each other on June 7, 2018 in the six categories: “Corporate Publishing”, “Internal Communication & PR”, “Advertising Communication”, “Brand Communication”, “Event and Trade Fair Communication” and “Social Media”.
The candidates include numerous companies from various industries. Both medium-sized businesses and large companies are represented. Below this text you will find further information about the finalists.
The winners from the “Golden Sparks 2018” categories will be honored at a celebratory awards ceremony in Kosmos Berlin (Karl-Marx-Allee 131A, 10243 Berlin). The prizes are awarded by students of the Business Communication course at the Berlin University of Applied Sciences.
In addition, this year there is a special prize in which excellent employer communication is honored. The special thing about it is that you can choose the winner during the awards ceremony by voting live via your smartphone.
The spokesman for the jury, Christopher Möller: “Communication was once again very important this year. We had many innovative campaigns that impressed with their uniqueness and sophistication. Some perspectives were unusual and therefore very refreshing. I’m pleased that there are still new approaches to the topic of communication.”
This is the 17th time that the German Prize for Business Communication has been organized by students at HTW Berlin. He has earned a high reputation, particularly through his independence.
Further information can be found at:
The DPWK website or on Facebook .
© Manfred H. Vogel
Press contact
Laura Frings & Lisa Marie Wernecke
Public Relations & Social Media
iA for the German Prize for Business Communication
laura.frings@dpwk.de lisa.wernecke@dpwk.de
List of finalists for the German Prize for Business Communication 2018
Category: Corporate Publishing
- BRITA GmbH: “50 Years of Ideas - Festschrift for the company’s 50th anniversary”
- The Green Dot and agency Komm.passion GmbH: “The Green Dot – Sustainability Report 2015/2016”
- Degewo and agency Territory CTR GmbH: “Tenant magazine “Stadtleben””
- Franz Haniel & Cie GmbH and agency C3 Creative Code and Content GmbH:
- “Corporate magazine “Grandchildrenable””
- Municipal Works Magdeburg and agency wirDesign communication AG: “Annual Report 2016 “Blauer Bock””
- Ströer SE & Co. KGaA and agency B+D Interactive: “Ströer Magazine”
- Tata Consultancy and agency Callies & Schewe Kommunikation: “Branding & market targeting through trend studies”
Category: Brand and advertising communication
- ADAC and agency RCKT GmbH & Co. KG: “Don’t call mom - Call ADAC”
- Commerzbank AG and agency Thjnk Hamburg GmbH: “Corporate customer campaign “worldwide””
- RBB and agency GUD.Berlin: “Image campaign 2017 – DON’T BORING”
- Samsung Electronics GmbH and agency Leo Burnett GmbH: “Samsung SSD Superhero”
- Tata Consultancy Services and agency Callies & Schewe Kommunikation: “Branding and market coordination through trend studies”
- Tedi: “NO ONE EXPECTS THAT.”
Category: Internal Communication
- Comdirect Bank AG: “Back to the future. A track record”
- IHK zu Kiel and agency ORCA van Loon GmbH: “Course - the IHK team magazine”
- Sedus Stoll AG: “Future Proof Heroes”
- Vertriebsgesellschaft mbH of Deutsche Bank PGK and agency PANORAMA 3000 GmbH & Co.KG: “MOVE DIGITAL – Fit for the business of tomorrow”
- Zurich Group - Territory CTR GmbH: “Employee magazine :doppelpunkt”
Category: Event and trade fair communication
- BVG and agency GUD.Berlin: “U2 in the U2”
- Dimension Data Germany AG and agency LoeschHundLiepold Kommunikation: “Digital Leader Campaign”
- Grohe AG and agency SCHMIDHUBER: “GROHE at ISH 2017”
- Lexus Europe and agency VOK DAMNS Events & Live Marketing: “Lexus On-demand press conference at the IAA”
- OTTO GmbH and agency COMPANIONS GmbH: “re:MIND – Influencer Event”
- ZDF and agency Uniplan GmbH & Co. KG: “ZDF: re:publika 2017”
Public Relations Category
- Berlin Partner for Business & Technology GmbH and agency Dan Pearlman: “#FreiheitBerlin - a campaign by be Berlin”
- Volksbanken and Raiffeisenbanken and the Heimat Werbeagentur GmbH agency: “From medium-sized businesses to medium-sized businesses – the web series of cooperative advice”
- Deutsche Post DHL Group: “Taking a Stand: Globalization Communication”
- Dimension Data Germany AG and agency LoeschHundLiepold Kommunikation: “Digital Leader Campaign”
- Ernst & Young GmbH and the Komm.passion GmbH agency: “The corruption hunters from Ernst & Young - without a consultant speaker to become an opinion leader”
Social Media Category
- ADAC and agency RCKT GmbH & Co. KG: “Don’t call mom - Call ADAC”
- BVG and agency GUD.Berlin: “U2 in the U2”
- OTTO GmbH and agency COMPANIONS GmbH: “Soulfully”
- Ernst & Young GmbH and agency Komm.passion GmbH: “#CyberMonday”
- Samsung Electronics and agency Leo Burnett GmbH: “Samsung SSD Superhero”
- S-Bahn Hamburg and agency Insidertipp Media GmbH: “The secret gig of the S-Bahn Hamburg”
